In 2006, VoxClarus Press, LLC plans to publish two books targeted to professional photographers.

The Authors:
Books in this series will be written by practicing professionals. We are constantly scouting the profession for photographers with ideas, and with sound reputations among their peers.

What We're Looking For:
This series will feature books on a variety of photographic topics. We are especially looking for proposals on:

We are in the process of selecting inaugural books for the series—and indeed are still soliciting proposals from authors . Some future titles may be entirely technical, some business-related, and some art related. Our writers and our customers will direct our choices. Some will be targeted to photographers in disciplines such as commercial photography, portraiture or photojournalism. Home

Information For Authors
If You Are An Author (Or Would Like To Be)

Authors for this series will be people with recognized expertise in professional photography, typically practicing professionals themselves. No specific academic or professional credentials are required. No publication history or background is required.

The Subject Matter...
Timely, interesting information that will help professional photographers be better business people, better technicians, and better artists. Home

Information for Photographers
If You Are A Photographer…
…we're doing all of this for you!

Please let us know if there is a specific topic you'd like to see treated in a VoxClarus book. Click here to submit a request.

If you have any other suggestions or questions, please send a note to the publisher.

And please check back with us often. We are always working on new projects, and announce them as they near the final stages.

What Are You Looking For?

If you're a professional photographer, looking for a specific kind of book, please let us know.

Please suggest a topic for a book you think would be beneficial to you:
Please tell us a few things about yourself:

Are you a professional photographer?
Yes
No
Student or Apprentice

Please select the category best describing
the kind of photography you practice:
Commercial/Illustrative
Portrait/Wedding
Photojournalism Industrial
Other

How long have you been a professional photographer?
Not a professional
Student/Apprentice
Less than 1 year
1-5 years
5-10 years
Longer than 10 years

Please tell us the titles and/or authors of photographic books you've found especially useful in the past:

The first of the books in our photography series will be available in 2006, and we expect to publish titles in this series for the next several years. Your information will help us plan these important publications.

Philosophy of VoxClarus Press

Our philosophy: We believe in writing. We believe that art, science, commerce and culture are advanced by the reasoned communication of ideas that thoughtful writing produces. It is our goal to make high quality writing available, so that it can be read by people who may benefit from it. More than that, though, we try to promote the very creation of the written product by locating, encouraging, and assisting people who have important things to say, but who have not yet said them. Home

VoxClarus Press is...

VoxClarus Press is a publisher of technical and business-related books for selected professional markets. We strive to be useful to the professions we serve—by providing our readers with high-quality educational material, and by providing our writers with a viable forum for the expression of their professional ideas. We pay our writers conventional royalties on the sale of their books. Home

VoxClarus Press is not...

We are not a diverse trade publisher. We do not publish novels, poetry, coffee-table books, art books, or a wide variety of other things. While all those genres of literature have great worth, (we enjoy reading them), they are simply not our business. We do not publish books for amateurs or beginners in any field. We are not a vanity press or subsidy press—our writers do not pay us, we pay them. Home

About VoxClarus Press, LLC

The publisher is J. C. Adamson. After an extensive career as a professional photographer, J. C. moved to a two-decade career in marketing. He has been a Marketing Director for several companies, and a marketing consultant for numerous businesses. He is a published author, and he taught college-level writing and marketing courses for ten years. Prior to his marketing career, he was a professional photographer for a dozen years.

VoxClarus Press is a privately held, professionally managed company. Its founders have more than six decades of experience in all aspects of business management and operations. It is a limited liability company, organized and based in Denver, Colorado. Home

We're Looking for Writers

We Need Professional Photographers
Who Are Good Writers or Speakers

An important part of our mission at VoxClarus Press is the development of authors. For our current book series, we're looking for working professional photographers with good language skills.

We want to talk with you if:

• You have verbal skills
• You have something to say to professional photographers
• You want to say it

You don't have to be a published writer. Your language skills don't have to be polished and perfected. We'll help you become the writer we need, and that you want to be.

First, let's look at your skills.
We'd love to hear from you if you are:

• An experienced speaker, especially if you've presented lectures or seminars to groups of professional photographers.
• A columnist who has written articles for photo magazines.
• A professional photographer who has written other kinds of literature— published or unpublished—including fiction, non-fiction, poetry, etc.
• A teacher who is also a professional photographer, and has taught photographic subjects, or literary subjects, especially at the college or high school level, even at a junior college or community college.

Or, if you're a professional photographer, and you believe you have strong literary skills—even if you've never done any or the things listed above, we want to hear from you.

Then, let's talk about what you have to say.
Perhaps you have:

• Developed or perfected a unique way of doing business as a photographer—a way of managing a studio, promoting your business, or serving your clients.
• Developed an artistic style that sets you apart from other photographers.
• Been recognized as a leader among other photographers, or in your business community.
• Extensively studied one aspect of photographic practice, such as lighting or posing.
• Developed unique technical expertise that will benefit other photographers.

Or, if you have anything else in your experience that you believe will benefit other working photographers, please contact us.

And now, let's look at what we might want you to write for VoxClarus Press.

You might:

• Write a book based on something from the above list.
• Collaborate with another photographer on such a book—with today's communication tools, that other writer could be someone in your home town, or from around the world!
• Write a chapter of one of the comprehensive books VoxClarus intends to publish. These books will include contributions from several photographers.
• Contribute an article to one of the comprehensive manuals VoxClarus intends to publish for working photographers. This could be an article on one technical, artistic, or business topic.
• Edit one of these comprehensive works; this would involve locating other photographers to contribute chapters or articles, and helping them prepare their manuscripts for submission.

Or, you might write something we haven't even considered—anything that will be useful to a large number of practicing professional photographers.

If we agree with your assessment of your skills and knowledge, and if we both decide that we could work well together, we'll negotiate a contract and get started.

• We'll help you develop your abilities, and produce a marketable product.
• You'll help us get worthwhile books to market.
• Together we'll help professional photographers build better businesses and better practices.

If you're interested, please review all of the information above. And please look at the following list of things we do not publish:

• We don't publish novels—not even novels about photographers.
• We don't publish poetry—not even poetry combined with photography.
• We don't publish inspirational or self-help books.
• We don't publish collections of photographs, or other art.
• We don't publish books for amateurs.
• We don't currently publish anything not targeted specifically toward working professional photographers.

Do you have what we're looking for?

Please write to us:
inquiry@voxclarus.com

Steps To Becoming a VoxClarus Author

These steps are typical of the process you can expect if you write a book for VoxClarus Press.

1. Send an inquiry about your book idea.
2. Send a proposal for the book.
3. We may ask for modifications to your proposal.
4. We may ask for an outline and one or more sample chapters
5. If we like your proposal, and think it is marketable, we may offer you a publication agreement (contract).
6. Show the agreement to your attorney.
7. You may want to negotiate some modifications to the agreement.
8. You and we sign the agreement.
9. You write the manuscript , in fulfillment of the agreement
10. We may ask for modifications to the manuscript.
11. We publish the book, in fulfillment of the agreement.
12. We begin to sell the books.
13. We send you royalty checks.
    Home

A Publication Agreement with VoxClarus

What's In a Contract?

We always work with authors on a contract basis. We believe a publication agreement protects both the author and the publisher, and assures that we do business with each other on a fair and equitable basis.

After we have a book proposal from you, if we think that proposal can lead to a high quality, marketable book, we may offer you a Publication Agreement (a contract). Our typical Agreement with an author may cover these basic topics, as well as others:

• A detailed description of the book.
• A time schedule for completion of the manuscript.
• Description of the editing and revision process.
• Description of the author's responsibility to secure releases and permissions—for photos, and for contributions to the book by other people.
• A description of how royalties will be paid—the amounts that will be paid, and the timing of payments.
• A description of the statements VoxClarus Press will send, summarizing the author's royalty account.
• A description of the copyright and other rights that will exist in the finished book.
• A description of how the work can be licensed for other purposes, such as electronic editions.
• A description of the representations and warranties that the author makes to VoxClarus Press about the book.
• A description of how later revisions or editions of the book may be created.
• An option clause regarding a possible next book by the author.
• An agreement about confidential information.
• A description of how publication of the book can be discontinued, and how the Agreement can be terminated.

These points are intended only to illustrate what a publication agreement may contain. Individual contracts may not cover all these topics, and may cover others not described here.

If VoxClarus offers you a contract, you will have ample opportunity to examine it, discuss it with your attorney, and negotiate with us for changes if you feel they are necessary. Home

Target Audience for Writers
by: J. C. Adamson
Publisher, VoxClarus Press

Please also see the article on the target market for the VoxClarus Photography Series .

Every writer probably has some idea about his or her target audience.
Many writers try to write for too large an audience.
Surely everyone will be interested and will benefit from her knowledge or perspective—won't they? The simple answer to that question is: no—they won't.
For most writing, a narrow target audience best represents the actual readers of the text.
But why does it matter? Why not just write about the subject, and let those who are interested read the work, and the rest ignore it? There are two reasons to target: marketing and effective writing.
Perhaps the most important is really the impact that target audience thinking has on the writing. Targeted writing is simply better writing.
The marketing idea, though, is not to be ignored. A writer who knows with some precision who will be interested in his writing will have an easier task of getting his work published. Publishers of all kinds select certain target markets for their work.
So, how should a writer define a target audience? The simple method is to ask the questions alluded to earlier, "Who will be interested in my ideas, and whom do I want to influence?"
Psychographics:
Demographics:
by J. C. Adamson
Publisher,VoxClarus Press, LLC Home

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VoxClarus Press Manuscript Format

Manuscript Format
for VoxClarus Press

A carefully prepared manuscript is essential
to the creation of a high quality book.

(Also, please see the sample manuscript format. )

VoxClarus asks writers to present their manuscripts in both printed and electronic formats. The following are the most important format details for the printed manuscript:

• The manuscript should be produced on ordinary 8½" x 11" white paper, approximately 20# weight.
• It must be printed on one side of the paper only, in conventional caps & lower-case type, at 10 pt. or 11 pt. size, preferably using a serif typeface such as Times New Roman, Times, Book Antiqua, or Georgia.
• The text must be double-spaced.
• All margins should be approximately 1¼"—on the top, bottom, and both edges of the page.
• All pages except the first page should be numbered.
• The manuscript should not be stapled, punched or bound in any way.

The above details are important for the production of an editable, easily readable manuscript.

The following suggestions are also typical for book manuscripts:

• A manuscript doesn't require a cover sheet or title page.
• The pages should be submitted loose, in a box or heavy envelope.
• Personal identification information should be typed, single-spaced, in the upper left corner of the first page. This includes the author's name, full mailing address, phone number, e-mail address, and Social Security Number. If the author is using a pseudonym, his or her legal name, not the pseudonym, should appear in this space.
• The approximate word count of the manuscript should be typed in the upper right corner .
• The rest of the manuscript should be double-spaced.
• The title should be centered in capital letters one-third of the way down the first page. The word "by" is centered on the next line, followed by the author's name (or pseudonym), centered beneath that.
• If the manuscript has preliminary content such as a dedication, acknowledgements, table of contents, preface, introduction or foreword, they follow the title and byline. Each of these elements should either be separated from adjacent text by two double-spaces, or each element should be started on a new page.
• The body of the manuscript should either begin two double-spaces below the last of the preliminary content, or should start on a new page, leaving the top one-third of the page blank.
• First line of paragraphs should be indented one-half-inch.
• Every page after the first should begin with the author's last name, a dash, then the page number, typed either in the upper left or upper right corner. Optionally, the title of the manuscript, or a shortened version of the title, may be typed on this line or beneath it. The top of page two for example, without the optional title, would read: LastName- 2.
• Each new chapter should be started on a new page, leaving the top one-third of the page blank before typing the chapter number or title.

Click here to see a sample manuscript format. Home

The Front Matter
All those pages at the beginning of a book
—before the reading begins. Click here for a printer-friendly version
front matter  Pages at the front of a book, preceding the text, usually in the following order:
end papers
frontispiece
half-title, bastard title or fly title
title page
copyright page
dedication
preface or forward
table of contents
list of illustrations
introduction
acknowledgments
As an author, you are only concerned with the last six items on the list, beginning with the dedication. Your publisher takes care of the first five items.

end papers  Sheets pasted to the inner covers of a hard-cover book, front and back, joining the bound pages to the covers. One side of the sheet is pasted flat to the inside cover; the other is pasted to the bound pages only at the gutter edge, and is sometimes called the free end paper.

frontispiece  An illustration at the front of a book, usually facing the title page, sometimes separated by a vellum sheet.

half-title  (sometimes called bastard title or fly title) A page with only the title of the book, usually preceding the title page.

title page  A page near the front of the book, listing the title and subtitle of the book, the authors, editors, and contributors, the publisher or printer, and sometimes the place and date of publication. This information may be used by librarians for cataloguing.

copyright page  A page stating the owners of copyright in the book, and the ISBN (International Standard Book Number). Often also contains the publisher’s name and contact information, a liability disclaimer, a statement regarding trademarks, cataloguing information, and information regarding the number of printings. The printings information is often a code in the form: 9 8 7 6 5 4, where the last number is the current printing. Each time the book is printed, the book manufacturer simply cleans a number off the printing plate.

dedication  An inscription, often on a separate page near the front of a book, dedicating the work to a person, organization or cause.

preface  A preliminary statement or essay near the front of a book, explaining its scope, intention, or background, usually written by the author or editor.

foreword  A preface or an introductory note, as for a book, especially by a person other than the author; often an informal statement to the reader (often interchanged with preface).

(The terms preface and forward are almost interchangeable. A book typically has one or the other. The introduction is a separate item, but there is no clearly defined difference in content among these three parts.)

table of contents

list of illustrations

introduction  A preliminary part of a book, often giving the reader necessary background information. A formal preliminary statement or guide to the book.

acknowledgments  Expressions of appreciation for assistance, encouragement, etc., in the preparation of a book, usually on a separate page or pages near the front of the book.Home

The Back Matter
All that stuff after the end of a book. Click here for a printer-friendly version

back matter (also called end matter) Pages at the back of a book, following the text, usually in the following order:
appendix or appendices (multiple)
glossary
notes
bibliography
index
colophon
publisher’s advertisements
end papers
As an author, you are only concerned with the first six items on the list, ending with the colophon. Your publisher takes care of the last two items.

appendix  Supplementary, informational material at the end of a book, usually related to the text.

glossary  A list of difficult or specialized words with their definitions at the back of a book

notes  Citations of source material, comments, or explanations for specific statements or passages in the text; usually employed in academic or scholarly works.

bibliography  A list of writings or other material used or considered by an author in preparing the text.

index  An alphabetized list of subjects treated in the text, giving the pages on which each subject is mentioned.

colophon  Information at the end of a book giving facts about its printing and publication, often including technical information about photographs, and book production details such as the number of copies printed and the type faces used.Home

Target Market for the VoxClarus Press Photography Series

This series of publications is intended for professional photographers in a wide variety of specialties.
North America
portrait and wedding photography.
Illustrative photographers
commercial and advertising illustration
fashion illustration
architecture
photojournalists
industrial photographers.

There are 150,000 or more professional photographers in The United States. Some photography books can certainly be useful for professionals in any photographic practice. Other works would be most beneficial to certain disciplines. A third category of books would have little value to photographers outside that photographic discipline.

With this new photography series, VoxClarus Press intends to provide useful books for all practicing professional photographers. We expect this to include special interest books as well as general interest titles.

Some of the smallest sub-segments of the profession simply do not include enough photographers to make publication of specialty books practical.

While we can't publish books that will not be profitable, we expect to have our choices guided by our authors and by our readers. Home

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